SMART TRAY
Design Solution
SMART TRAY PROJECT SUMMARY
Pipeline provided photorealistic renderings of a novel in-flight entertainment device that were used to raise capital to fund the development.
PROJECT DATA
TEAM:
Industrial Designer
DESIGN TOOLS USED:
SolidWorks 3D CAD, Photorealistic Rendering
MARKET:
Consumer Electronics, Marketing/Advertising
PROJECT REQUIREMENTS
• Develop concept for a novel in-flight entertainment tablet device
• Create full set of CAD models to illustrate tablet, casing, and realistic airline seats and tray tables
• Create static photorealistic rendered images of scene
• Create photorealistic animation of scene, showing motion of tray tables and tablets
SUMMARY OF ACTIVITIES
A veteran of airlines advertising, Smart Tray approached Pipeline about creating a set of rendered images for use in presenting a new idea to airlines companies. The imagery needed to convey pictorially a novel in-flight entertainment product that could also be used as an advertising tool to increase revenue for the airline.
Pipeline created detailed 3D CAD models of airline seats and tray tables, and then developed an engineering concept of the product and how it might be integrated into existing seat architecture. Photorealistic images and animations were created and the inventor was able to use these to secure funding from investors for his new venture. The simple rendering project then advanced into a large scale development project as Pipeline engineered several complete products to meet the rapidly growing demand for Smart Tray’s product.
