Chris Luecke | Solving Marketing Problems with an Engineer Mindset

 In Being an Engineer Podcast


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Who is Chris Luecke?

Chris Luecke helps industrial companies turn marketing expenses into marketing investments. He is a podcaster, marketer, and self-proclaimed “media maverick” in the manufacturing industry. Meanwhile, he is also the host of the podcast Manufacturing Happy Hour, where he interviews leaders in the industrial sector to simplify and explore the latest trends and technologies impacting modern manufacturers.

In this episode, we discuss how engineers and manufacturers can more effectively tell their stories through digital content, what the most common branding mistake being made by engineers, and the most common excuse he hears from people when it comes to resisting making content.  Chris also shares some tips for those people who want to use digital content to communicate what their companies are doing from an engineering and manufacturing perspective.

Rafael Testai, co-host

Music: Big Hopes by Piotr Pacyna


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About Being An Engineer

The Being An Engineer podcast is brought to you by Pipeline Design & Engineering. Pipeline partners with medical & other device engineering teams who need turnkey equipment such as cycle test machines, custom test fixtures, automation equipment, assembly jigs, inspection stations and more. You can find us on the web at

You’ve read this far! Therefore, it’s time to turn your headphones up and listen now to this episode to learn all these. Don’t forget to tell your friends who might like this too!


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