Chris Luecke | Solving Marketing Problems with an Engineer Mindset
Who is Chris Luecke?
Chris Luecke helps industrial companies turn marketing expenses into marketing investments. He is a podcaster, marketer, and self-proclaimed “media maverick” in the manufacturing industry. Meanwhile, he is also the host of the podcast Manufacturing Happy Hour, where he interviews leaders in the industrial sector to simplify and explore the latest trends and technologies impacting modern manufacturers.
In this episode, we discuss how engineers and manufacturers can more effectively tell their stories through digital content, what the most common branding mistake being made by engineers, and the most common excuse he hears from people when it comes to resisting making content. Chris also shares some tips for those people who want to use digital content to communicate what their companies are doing from an engineering and manufacturing perspective.
Music: Big Hopes by Piotr Pacyna
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